Establishing a Win Theme makes your proposal stand out from the others. A win theme is the overarching narrative that ties your proposal together, differentiates you from your competitors, and demonstrates why you are uniquely qualified to achieve the goals of the funding organization. By articulating this in advance, you can weave your win theme throughout your proposal while addressing the needs outlined in the FOA, creating a more persuasive proposal.
Beam Reach Navigational Approach
Who else is pursuing this opportunity?
Understanding how your qualifications compare and contrast with the other responding teams allows you to strategically emphasize or de-emphasize certain qualifications in your own proposal.
What does your team excel at?
In addition to highlighting what makes your firm unique, showcase the unique qualifications, experience, and expertise that your team members will contribute to their roles.
What are the advantages of you proposed approach?
Assume that your competitors will all be qualified to do the work and emphasize why your approach will provide distinct advantages that other approaches will not.
What do you have in common with the funding organization?
Being able to relate to an organization in some way establishes a unique bond, for instance if you are both small businesses, both local, or have a history of collaboration.
